Xin Lang Cai Jing·2025-10-14 03:24Group 1 - The "Double Eleven" shopping festival has started earlier this year, marking the earliest launch in its history, with major platforms like Kuaishou, JD.com, and Douyin kicking off pre-sales in early October [1] - The promotional strategies have shifted towards simplicity, moving away from complex discount structures to straightforward price reductions, aiming to enhance consumer experience [1][2] - The extended duration of the event reflects a response to past logistical challenges and aims to optimize shopping experiences by distributing consumer traffic over a longer period [1][3] Group 2 - The evolution of "Double Eleven" mirrors the maturation of Chinese consumers and the ongoing transformation of the e-commerce market, transitioning from impulsive buying to a more rational approach focused on value [2] - Despite the simplification of rules, consumer skepticism remains, with some perceiving minimal discounts and a diluted shopping enthusiasm due to the prolonged promotional period [2] - The industry is encouraged to move beyond price wars and focus on building a healthy commercial ecosystem, emphasizing better logistics, customer service, and unique product value [3]