“凉资源”变“热经济” 金融赋能云南发展“避暑+旅居”经济

Core Insights - Yunnan has become a preferred destination for climate-adaptive tourism due to its pleasant climate and rich ecological resources, supported by various promotional campaigns [1] - During the summer vacation, Yunnan's scenic area order volume increased by 70% year-on-year, with passenger throughput at local airports exceeding 7.2 million in July, marking a historical high [1] - As of July 2025, the balance of tourism-related loans in Yunnan reached 197.42 billion yuan, an increase of 5.02 billion yuan from the beginning of the year, representing a year-on-year growth of 3.66% [1] Financial Support for Tourism - The People's Bank of China Yunnan Branch is focusing on new business models such as summer tourism, health tourism, and the homestay economy, integrating them into key financial support areas [2] - A total of 31.78 billion yuan in loans has been issued to 1,060 businesses in the tourism and related sectors under the service consumption and elderly care refinancing policy as of July 2025 [2] Innovative Financial Products - Financial institutions in Yunnan are developing innovative products to address financing challenges in the tourism sector, such as "Homestay Loans" and "Online Flower Loans" [3] - As of July 2025, the "Homestay Loan" program has provided 82 million yuan to 56 homestay operators, while the "Flower Loan" has issued over 124 million yuan to flower suppliers [3] Enhancing Visitor Experience - The People's Bank of China Yunnan Branch is guiding financial institutions to create consumer-friendly payment activities, enhancing the overall visitor experience [4] - A comprehensive service center for international guests has been established at Kunming Changshui International Airport, offering multi-language support and various financial services [4] - Payment service centers have been set up along the China-Laos Railway to facilitate foreign visitors, improving payment convenience in key tourist areas [4]