边海联动 文旅兴市

Core Insights - The opening of the fishing season festival in Fangchenggang, Guangxi, is accompanied by financial initiatives aimed at boosting the local tourism economy through enhanced payment services and financing support [1][2] - The People's Bank of China Fangchenggang Branch is focusing on integrating financial support with cultural and tourism development, promoting mobile payment solutions and consumer loans to stimulate spending [1][2] Financial Support Initiatives - The Fangchenggang Branch of the People's Bank of China has launched a special financial support action for consumption, enhancing payment convenience for tourists and providing financing for local businesses [1] - As of July 2025, the balance of consumer loans (excluding personal housing loans) in Fangchenggang reached 3.508 billion yuan, marking a year-on-year increase of 29.8% [1] Marine Economy Financing - The balance of loans for the marine economy in Fangchenggang reached 35.012 billion yuan as of July 2025, reflecting a year-on-year growth of 12.6%, with marine fisheries loans at 1.269 billion yuan, up 18.9% [2] - The financial institution is directing credit resources towards the coastal leisure industry, including marine tourism and festival economies, and has introduced innovative loan products based on cultural products and intellectual property [2] Integration of Finance and Tourism - The festival has seen a significant increase in activities, supported by financial policies that enhance the synergy between finance and tourism, ensuring both demand and supply sides are effectively addressed [2] - The financial chain established in Fangchenggang aims to promote economic growth through tourism by facilitating payment solutions for tourists and providing credit support for local businesses [2]