宝藏“小城”迎来“泼天富贵” “反向旅游”成假日经济“新图景”

Core Insights - The rise of "reverse tourism" is reshaping travel preferences, with a significant increase in bookings for lesser-known destinations, particularly in county-level areas, reflecting a shift from crowded tourist spots to quieter, more authentic experiences [1][2][10] Group 1: Travel Trends - Hotel bookings in over 30 county-level destinations have seen a year-on-year increase of over 100% during the recent holiday period [2] - Popularity of small cities is growing, with travel orders for places like Enshi in Hubei and Yuncheng in Shanxi increasing by 300% and 57% respectively [3] - Young urban travelers are increasingly seeking unique experiences in small towns, with a notable rise in interest for destinations like Xinjiang's Uqia County, which saw a 114% growth in tourism [3][4] Group 2: Consumer Preferences - A significant portion of travelers prioritize "high cost-performance" in their travel plans, with budgets typically ranging from 2001 to 5000 yuan for small city trips [4] - Over 80% of users have given positive feedback on their experiences in small cities, with 82.2% indicating plans for future visits [8] - The trend of "reverse tourism" is not just a temporary fad but reflects a deeper exploration of travel's essence, focusing on emotional and experiential value [7][11] Group 3: Economic Impact - The shift towards small towns and lesser-known destinations is seen as an overflow from the thriving market of traditional tourist spots, creating a new dynamic in the tourism economy [10][11] - The demand for "reverse tourism" has led to increased interest in local experiences, with many travelers opting for off-peak travel to save costs and enhance their experiences [9][12] - The growth of small cities as travel destinations necessitates improvements in public services and infrastructure to sustain the influx of visitors [11][12]