昔日“国民神车”陨落，月销量只剩两位数，2025年了谁还在买飞度？

Core Viewpoint - The Honda Fit, once a popular choice in the Chinese market, has seen a dramatic decline in sales, with only 23 units sold in August 2025, marking a significant drop from its peak sales of 146,000 units per year [2][4][6]. Group 1: Sales Performance - The Honda Fit's sales have plummeted, with a monthly sales figure of just 23 units in August 2025, down from a peak of 14.6 million units [2][4]. - In July 2025, the Fit's sales fell below double digits for the first time, recording only 75 units sold, ranking 76th in the market [4]. - Cumulatively, the Fit sold 2,676 units in the first three quarters of 2025, with an average monthly sales of around 400 units in the first half of the year [4][6]. Group 2: Market Context - The decline of the Honda Fit reflects broader trends in the fuel vehicle market, as electric and smart vehicles gain popularity, supported by government policies and advancements in technology [8][9]. - Competing electric vehicles, such as the Geely Xingyuan and BYD Seagull, have taken over the market, with the Xingyuan selling over 46,000 units in August 2025 alone [9][10]. - The Fit's fuel efficiency, while competitive in the past, is now overshadowed by the lower operating costs of electric vehicles, making it less appealing to cost-conscious consumers [9][10]. Group 3: Consumer Preferences - Many former Honda Fit buyers are now opting for electric vehicles due to their lower running costs and advanced technology features [9][10]. - The Fit's interior and technology have not kept pace with competitors, lacking modern features such as advanced driver assistance systems and smart infotainment options [10]. - Despite its decline, some loyal customers still appreciate the Fit for its reliability and fuel efficiency, but this sentiment is not enough to sustain its market position [11][12]. Group 4: Future Outlook - Honda plans to introduce a new version of the Fit, which will include both fuel and hybrid variants, aiming to regain market interest [16][18]. - The new Fit is expected to feature improvements in fuel efficiency, with the hybrid version achieving a WLTC combined fuel consumption as low as 3.8L/100km [18]. - However, there are concerns about the vehicle's design and whether it can attract new buyers in a market increasingly dominated by electric vehicles [18].