Core Insights - Alibaba's cross-border e-commerce platform AliExpress announced the timing for its overseas Double 11 and Black Friday events, starting from November 8 for pre-sales and running from November 11 to 19 for Double 11 sales, followed by Black Friday from November 20 to December 3, providing a month-long sales opportunity for cross-border merchants [1] Group 1 - AliExpress will focus on "commission incentives + overseas warehousing + brand expansion," offering up to 7% commission on sales for quality POP merchants, with some merchants already earning up to $30,000 [1] - The "overseas warehousing" model has expanded to over 30 countries, significantly increasing local inventory levels, which is crucial for large items that are not suitable for air freight or have long cross-border shipping times [1] - The platform reports that over 50% of the transaction volume for large items like furniture and appliances comes from the "overseas warehousing" model [1] Group 2 - AliExpress has introduced a "Brand+" channel to help brands achieve higher sales at half the cost [1] - The platform has also launched official logistics in some countries, reducing local delivery times by 50% [1] - At least 100,000 artificial Christmas trees are being shipped overseas to join the "overseas warehousing" model during the Double 11 and Black Friday periods, setting a new high for holiday inventory of large items [1]
至少已有10万棵人造圣诞树正运往海外!速卖通海外双11放大招托管服务覆盖30国