Qi Lu Wan Bao·2025-10-14 05:35Core Insights - The launch event for BYD's Tang DM-i Intelligent Driving Version 175KM Long Range took place in Jinan, showcasing the vehicle's design and smart technology [1][19] - The event highlighted BYD's commitment to user experience and product innovation, emphasizing the vehicle's capabilities in various driving scenarios [5][18] Group 1: Product Features and Innovations - The Tang DM-i Intelligent Driving Version is an upgrade in the family of home-use new energy vehicles, reflecting BYD's philosophy of "technology as the foundation, innovation as the king" [5] - The vehicle is designed to meet diverse family travel needs, offering safety, intelligence, and comfort [5][9] - The new model features advanced intelligent configurations, safety guarantees, and efficient range capabilities, enhancing the overall user experience [9][10] Group 2: Market Positioning and Pricing - The starting price for the Tang DM-i Intelligent Driving Version is set at 179,800 yuan, with a promotional price of 169,800 yuan for the 115KM Premium version, indicating BYD's confidence in market competitiveness [10][12] - The event also introduced the new Han DM-i Intelligent Driving Version and Han EV Intelligent Driving Version, both priced at 169,800 yuan, showcasing BYD's commitment to providing value through technological innovation [12][16] Group 3: Event Atmosphere and Reception - The event atmosphere was lively and engaging, with attendees appreciating the vehicle's design aesthetics and practical performance [3][21] - Media representatives provided positive feedback on the Tang DM-i's intelligent features, range capabilities, and safety performance, reinforcing BYD's strong position in the high-end new energy vehicle market [16][19] - The successful execution of the event demonstrated BYD's dedication to brand culture, focusing on technological innovation and user-centric product development [18][23]