JDE Peet’s unveils transformed Innovation Laboratory in Utrecht to accelerate next-generation coffee breakthroughs

Core Insights - JDE Peet's has opened a revamped modular Innovation Laboratory in Utrecht, Netherlands, aimed at accelerating next-generation coffee innovations [1] - The facility emphasizes the company's commitment to customer-led innovations and the strategic importance of its global R&D center [1] Investment and Facilities - The Innovation Lab features a modular setup that allows teams to quickly develop and scale new coffee products, processes, and packaging materials globally [2] - This investment complements the recent opening of another innovation facility in Joure, Netherlands, with a total investment of €8 million [2] Focus Areas and Sustainability - Key focus areas for the Innovation Lab include single serve, capsules, ready-to-drink, instant formats, and sustainable packaging development [3] - The lab supports JDE Peet's sustainability goals with new processing systems designed to recycle heat and reduce energy consumption [3] Leadership Insights - Carolyn Adams, Chief R&D Officer, highlighted the lab's ability to rapidly respond to consumer insights and trends, facilitating quicker time-to-market for new coffee innovations [4] Recent Innovations - Recent successes from the Innovation Lab include the development of non-dairy creamers, energy-efficient roasting methods, home-recyclable paper packaging, and mono-material packaging for easy recycling [5] Company Overview - JDE Peet's is the world's leading pure-play coffee company, serving approximately 4,400 cups of coffee per second in over 100 markets, with total sales of €8.8 billion in 2024 [6] - The company employs more than 21,000 people globally and focuses on brand-led growth across key brands like Peet's, L'OR, and Jacobs [6]