以数字基因激活贸易巨变

Core Viewpoint - Yiwu is positioned as a key player in China's international trade reform, aiming to enhance domestic and international market connectivity and contribute to the country's trade development transformation [1][2]. Group 1: Economic Performance - In 2024, Yiwu achieved a total import and export volume of 668.93 billion yuan, a year-on-year increase of 18.2%, with exports reaching 588.96 billion yuan, up 17.7% [3]. - From January to August 2025, Yiwu's import and export volume reached 554.26 billion yuan, growing by 24.9%, with exports at 486.60 billion yuan, an increase of 23.7% [3]. - The number of registered market entities in Yiwu surpassed 1.1 million, ranking first among county-level regions in Zhejiang Province [3]. Group 2: Digital Transformation - Yiwu is leveraging digital technology to innovate its international trade system, aiming for a significant transformation in trade practices and brand expansion [5][11]. - The launch of AI-generated marketing content, such as the "1000 brand TVC" initiative, marks a new phase in utilizing AI for trade empowerment [7]. - AI and digital technologies are enhancing various aspects of Yiwu's supply chain, allowing for on-demand production and reducing inventory needs [8]. Group 3: Trade Model and Strategy - Yiwu's "block economy" model, characterized by decentralized and flat distribution, has the potential to drive collective growth but also poses risks of inertia in industrial transformation [6]. - The city is encouraged to consolidate and replicate its successful reform experiences to empower international trade across China [4]. - The integration of digital technologies is seen as essential for Yiwu's high-quality development in small commodity trade, aligning with the broader goals of China's economic strategy [11].