Jing Ji Guan Cha Wang·2025-10-14 07:01Group 1 - China Unicom has officially announced the approval for commercial trials of eSIM mobile services, marking a significant step in the transition from traditional SIM cards to eSIM technology [1] - China Mobile followed suit by announcing its eSIM mobile service approval and providing a screenshot of the service appointment page for users [1] - China Telecom also confirmed its eSIM mobile service approval and has launched the service across 31 provinces in China [1] Group 2 - The introduction of eSIM mobile services will enhance user experience by offering features such as card-free activation, multi-device collaboration, and seamless global roaming [1] - China Unicom has been developing eSIM technology since 2015, and the approval of eSIM mobile services signifies the completion of its eSIM ecosystem [1] Group 3 - The launch of eSIM services in China coincides with the upcoming release of the iPhone Air, which exclusively supports eSIM [2] - Apple CEO Tim Cook announced that the iPhone Air will be available for pre-order starting October 17 in China, marking a significant moment for the product's market entry [2] Group 4 - Apple has seen a projected decline of 17% in iPhone shipments in China for 2024, the largest drop among the top five manufacturers [3] - To counteract this decline, Apple is leveraging new online platforms, including Douyin and Xiaohongshu, to promote its products and engage with consumers [3] - Tim Cook's live streaming event on Douyin represents Apple's first foray into live commerce in China, showcasing the iPhone Air [3]