Kevin O'Leary Warns Entrepreneurs: Talent Costs More Than Tools—Why Startups Must Invest In Content Creators Or Risk Failing - Alphabet (NASDAQ:GOOG), Alphabet (NASDAQ:GOOGL)

Core Insights - The cost of technology for digital content creation has significantly decreased, but the cost of skilled talent has increased dramatically [2][5] - Founders are encouraged to prioritize storytelling in their business strategies to effectively engage audiences [3][5] - The U.S. digital content creation market is projected to reach $12.28 billion by 2030, with an annual growth rate of 11.6% from 2025 onward [4] Technology and Talent - The cost of cameras, editing apps, and software has collapsed, allowing for professional content creation using smartphones [2] - Video editors' salaries have increased from $50,000 to $200,000, indicating a rising premium on creative skills [2] Market Trends - The digital content creation market is experiencing explosive growth, driven by platforms like YouTube, TikTok, and Instagram [3][4] - Video remains the dominant format, while emerging technologies such as AR, VR, and generative AI are changing content production and distribution [4]