产品大爆发？这个滨海之城楼市“意外”升温

Core Viewpoint - This year marks a significant improvement in the "product strength" of the Qingdao real estate market, with a notable increase in new home transactions during the traditional peak season of "Golden September and Silver October" [1][6]. Market Performance - During the National Day holiday, Qingdao's new home transaction area increased by 10% year-on-year, making it one of the few second-tier cities to see a rise in new home registrations [1][3]. - In the first nine months of 2025, Qingdao's new home sales totaled 47,825 units, with a total transaction value of 82.594 billion yuan, reflecting a year-on-year decline of 4.64% and 5.04% respectively [7]. Factors Driving Sales - The increase in transactions is attributed to developers offering discounts, with prices for new homes dropping from an average of 18,000 yuan per square meter to around 16,000 yuan [1][9]. - The introduction of new projects and products in hot areas of Qingdao during August and September has activated some demand, with a significant portion of buyers focusing on improving their living conditions [6][11]. Product Development - Developers are focusing on creating high-quality housing, with new projects leaning towards innovative designs such as "fourth-generation" homes, which have a higher effective area ratio [6][10]. - The market is seeing a trend towards larger, high-end units, with a notable emphasis on "zero public area" offerings, enhancing the perceived value for buyers [10]. Future Outlook - Industry experts believe that while there is a potential demand reflected in the monthly data increases, the overall market is still in a recovery phase [11]. - Various favorable policies, including purchase subsidies, are being introduced to lower entry barriers for buyers, which may stimulate demand further [11].