Di Yi Cai Jing·2025-10-14 08:32Core Insights - JD's food delivery brand Qixian Xiaochu has quietly launched on Meituan and Taobao Flash Sale platforms, indicating a strategic expansion into competitive food delivery markets [1] Group 1: Company Performance - Qixian Xiaochu has achieved a monthly sales volume of 2,000 orders on Taobao Flash Sale and 400 orders on Meituan, showcasing its initial traction in these new platforms [1] - Since its opening, Qixian Xiaochu has sold a total of 90,000 orders on JD's instant delivery platform, reflecting strong demand for its offerings [1] Group 2: Pricing Strategy - The price for a rice bowl on Meituan and Taobao Flash Sale can be reduced to between 15 to 20 yuan after applying large red envelope discounts, making it competitive [1] - A price comparison indicates that JD's instant delivery platform currently offers the lowest prices for similar dishes, which may attract price-sensitive consumers [1]