连续七年全国县域旅游冠军 浙江安吉做对了什么？

Core Insights - Anji County in Zhejiang has maintained its position as the national tourism champion for seven consecutive years, with 34.02 million visitors and a total tourism revenue of 47.56 billion yuan in 2024, showcasing its leadership in county-level tourism development [1][2]. Group 1: Ecological Foundation - Anji initiated its transformation with the "ecological county" strategy in 2001, becoming the first national ecological county in China, laying a solid foundation for the "green mountains and clear waters are invaluable assets" philosophy [2]. - The local bamboo industry has evolved from a mere agricultural product to a cultural symbol, enhancing the region's tourism appeal [2]. Group 2: Product Innovation - Anji has continuously upgraded its tourism products, introducing attractions like the Central South Baicao Garden in 2008 and the first Hello Kitty theme park in China in 2015, which integrated international IP with rural tourism [2]. - The development of unique experiences, such as the "Xiao Yin·Half-Day Village," has transformed traditional accommodations into community-centric spaces that offer diverse themes and activities [4][5]. Group 3: Scene Revolution - Anji has demonstrated exceptional product restructuring capabilities, exemplified by the transformation of a former garbage site into the "Deep Blue Park," which integrates local cultural elements and serves as a new landmark [6][8]. - The "Waterfall Coffee" brand has successfully utilized existing natural features to create a unique leisure experience, with eight locations established in Anji [8]. Group 4: Youth Engagement - Anji has entered a new phase of mutual engagement between youth and rural areas, with the "Qinglai Community" attracting over 1,200 young talents focused on digital economy, cultural tourism, and agriculture [9][10]. - The community promotes a "gradual integration" approach for young people, facilitating their transition from online engagement to long-term residency and collaboration in local projects [10]. Group 5: Future Outlook - Anji's tourism development has evolved over two decades, characterized by distinctive products, vibrant villages, and standardized services, positioning it as a model for rural tourism initiatives in Zhejiang Province [10].