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Happy Belly Food Group Announces New Franchise Agreement and Real Estate Secured for Heal Wellness in Airdrie, Alberta
Newsfile·2025-10-14 10:00

Core Insights - Happy Belly Food Group Inc. has signed a new franchise agreement and secured real estate for Heal Wellness in Airdrie, Alberta, marking a significant step in its expansion strategy across Alberta [1][2]. Company Overview - Happy Belly Food Group Inc. is a leader in acquiring and scaling emerging food brands across Canada [10]. - Heal Wellness specializes in quick-service restaurant offerings, focusing on fresh smoothie bowls, açaí bowls, and smoothies [1][8]. Expansion Strategy - The new location in Airdrie is strategically chosen due to the city's rapid population growth, strong family demographics, and health-conscious residents, making it an ideal market for Heal Wellness [2][4]. - Heal Wellness is accelerating its coast-to-coast expansion, currently operating 27 locations with over 168 in development, contributing to a total of 626 contractually committed retail franchise locations across its portfolio [6]. Market Position - Airdrie is recognized as one of the fastest-growing cities in Canada, providing access to a robust consumer base, including commuters, families, and young professionals seeking nutritious dining options [4]. - Heal Wellness aims to support busy lifestyles by offering quick, fresh wellness foods enriched with superfoods, aligning with the growing demand for health-focused dining options [6][8].