格力高:百年食品企业的健康增长逻辑
Di Yi Cai Jing·2025-10-14 10:23

Core Insights - The article highlights Glico's commitment to health and innovation, showcasing its evolution from a traditional food company to a global leader in health-oriented products [1][6][27] Group 1: Glico's Historical Context and Brand Philosophy - Glico was founded in 1922 with a mission to enhance the health of the nation through food, starting with the idea of using candy as a preventive health measure [4][27] - The company has maintained a focus on "deliciousness and health," evolving its product offerings to include functional foods that address modern health concerns [4][12] Group 2: Glico's Participation in the Osaka Expo - Glico is a key sponsor of the Osaka Expo, using the event to showcase its health innovations and global brand values [6][14] - At the expo, Glico introduced its "Rice Nutrition Candy," which reflects both traditional Asian dietary roots and modern nutritional concepts [6][8] Group 3: Research and Development Strategies - Glico's R&D focuses on five strategic areas: optimizing nutrition, supporting growth, enhancing athletic performance, improving brain function, and promoting healthy aging [15][17] - The company emphasizes continuous product innovation, such as reducing sugar and fat while adding functional nutrients to its classic products [17][22] Group 4: Product Innovations and Market Trends - Glico's "Almond Effect" series has seen significant growth, achieving approximately 800% increase in sales since its launch in 2014, indicating a successful adaptation to the plant-based beverage trend [29][37] - The company has successfully transformed its products from functional items to emotional connections in consumers' daily diets, enhancing market penetration [30][37] Group 5: Manufacturing and Quality Control - Glico employs a rigorous "artisan system" to ensure high-quality production, emphasizing the importance of precise adjustments based on environmental conditions during manufacturing [24][26] - The integration of automated systems with skilled craftsmanship allows Glico to maintain consistent product quality across its extensive product range [24][26]