Core Insights - The "Xianzhou" craft industry shows resilience and growth potential, with a third-quarter industry strength index of 132.47 points, reflecting a 0.2% increase from the previous quarter and a 2.1% year-on-year growth [1] - The industry value exceeded 39 billion yuan in the first half of 2025, indicating strong expansion capabilities and contributing to local economic development [1] - The report highlights three key areas of focus: precise policy empowerment, deep brand cultivation, and innovative business model integration, which are driving core indicators such as industry strength, brand influence, and development potential [1] Industry Structure - The craft industry, comprising over 2,300 enterprises and more than 22,000 individual businesses, has created employment for over 200,000 people, forming a regional industrial cluster centered around Xianzhou [2] - Local government emphasizes the construction of specialized industrial parks and promotes innovation to diversify and systematize the industry, aiming to establish a national-level characteristic industrial cluster for small and medium enterprises [2] - The establishment of an AI design center aims to enhance digital product design and flexible manufacturing capabilities, optimizing supply chain management through industrial internet technologies [2] Technological Integration - Leading enterprises have improved production efficiency and market penetration through smart upgrades and digital channel expansion, with Sanfu Group's e-commerce and live-streaming sales exceeding 100 million yuan, projected to reach 200 million yuan for the entire year of 2025 [2] - The industry is transitioning from traditional manufacturing to high-end customization and personalized services, encouraging e-commerce live streaming to expand sales channels [2] Brand Development - The brand influence index for the Xianzhou craft industry reached 186.17 points in the third quarter of 2025, with a 5.3% quarter-on-quarter increase and a 19.8% year-on-year increase [3] - The industry aims to balance high-end brand development with mass-market strategies, enhancing the high-end mahogany furniture sector while promoting classical craft furniture and brand communication for leading enterprises [3] - Digital empowerment is crucial for industry upgrades, with a digital empowerment index of 427.04 points, reflecting a 0.2% quarter-on-quarter increase and a 0.9% year-on-year increase, alongside a record 7,580 online stores [3]
仙作产业创新融合 打造跨界消费方阵
Xin Hua Cai Jing·2025-10-14 11:09