Zheng Quan Ri Bao Wang·2025-10-14 11:13Core Insights - JD.com has reported strong performance during the "11.11" shopping festival, with active user numbers on the JD app increasing by 47.6% year-on-year from October 9 to October 10, leading the industry in growth [1] - Key product categories such as home appliances, mobile phones, and digital devices saw order volumes increase by over 70% year-on-year, solidifying JD.com's leading position in the market [1] - The company has introduced various promotional strategies, including significant subsidies and a "sourcing recommendation" section to enhance consumer shopping experiences [1] Group 1 - JD.com’s "11.11" event has successfully continued the consumption momentum from the "Golden Week" holiday, achieving explosive sales from the start [1] - The number of exclusive customized products offered by JD.com has significantly increased, with transaction value growing over tenfold year-on-year [1] - The company has launched eight surprise days featuring various celebrities and popular IPs to engage consumers further [2] Group 2 - JD's subsidiary, Jingxi, has facilitated a 20-fold increase in transaction value for foreign trade enterprises transitioning to domestic sales [2] - The JD enterprise purchasing platform has seen transaction value rise by over 70%, with a steady increase in the number of small and medium-sized enterprise clients [2] - JD's local life services have expanded to include over 3 million merchants, enhancing the consumer experience across various lifestyle categories [2]