成都潮玩，正当其时

Core Insights - The event "潮玩总动员•2025成都文创产业（粤港澳大湾区）合作对接会" highlights the collaboration between Chengdu's cultural IP and creative design resources with the manufacturing capabilities of the Guangdong-Hong Kong-Macao Greater Bay Area [2][20] - Chengdu's consumer market is thriving, with significant growth in tourism and retail, making it a key player in the潮玩 (trendy toys) industry [3][5] Group 1: Event Overview - The high-level meeting gathered top minds from China's潮玩 industry, showcasing Chengdu's cultural depth and digital creative vitality [2] - Over 20 projects were signed at the event, with a total investment exceeding 10 billion yuan, and the establishment of the "Chengdu-Greater Bay Area潮玩 Collaborative Innovation Development Alliance" [2] Group 2: Market Dynamics - Chengdu serves as a major consumption hub, attracting tourists and leading in various consumer rankings, with 28.6 million visitors and a tourism expenditure of 29.35 billion yuan during the "Golden Week" [3][5] - The city surpassed 1 trillion yuan in total consumption in 2023, becoming the second provincial capital to achieve this milestone [5] Group 3: Youth Engagement - Chengdu is a magnet for young people, fostering a vibrant market for潮玩 and creative design industries, with significant contributions from local gaming and animation companies [7][8] - The city has hosted nearly 80 large concerts in the first eight months of the year, generating around 4 billion yuan in consumption, indicating a strong cultural engagement among youth [8] Group 4: Industry Ecosystem - Chengdu's潮玩 industry benefits from a rich cultural heritage, including major cultural IPs like "Pandas" and "Three Kingdoms," and successful digital content like "Honor of Kings" [13] - The city has established 42 industrial parks, attracting over 900 digital creative enterprises, which enhances the ecosystem for潮玩 development [16] Group 5: Economic Performance - In the first half of 2025, Chengdu's cultural industry achieved an added value of 187.2 billion yuan, reflecting a year-on-year growth of 7.4% [20] - The event signifies a significant step in Chengdu's efforts to develop its潮玩 industry, showcasing its commitment to enhancing its digital creative sector [20]