“优秀建设者”黄俊辉：以全产业链深耕赋能乡村振兴

Core Viewpoint - Huang Junhui, founder of Honghui Fruits and Vegetables Co., Ltd., has transformed traditional agriculture into a modern industry through a comprehensive supply chain model, contributing to rural revitalization and the "Hundred Counties, Thousand Towns, and Ten Thousand Villages High-Quality Development Project" [1][2] Group 1: Company Development - Honghui Fruits and Vegetables started as a fruit and vegetable trading business in the early 1990s and evolved into a national key leading enterprise in agricultural industrialization [1] - The company established a full supply chain model covering "planting—purchasing—storage—processing—distribution" by 2004, integrating "company + base + farmers" [1] - In 2016, Honghui Fruits and Vegetables became the first stock listed in the fruit and vegetable service industry, accelerating its global expansion [3] Group 2: Contribution to Rural Revitalization - The company has directly connected farmers with consumers, enhancing the income of 5,030 farmers by 21.3 million yuan in 2024 [2] - Honghui actively participates in national strategies, including poverty alleviation and the "Belt and Road" initiative, aligning its development with national priorities [2][3] - The company signed a support agreement with Nan'ao County in Shantou to enhance local specialty products and donated over 1 million yuan to support the "Hundred Counties, Thousand Towns" initiative [3] Group 3: Community Engagement and Cultural Connection - Honghui plays a pivotal role in mobilizing private enterprises to participate in the "Hundred Counties, Thousand Towns" project, facilitating connections between business needs and local requirements [3] - The company emphasizes the integration of local culture with agricultural products, fostering emotional connections with overseas Chinese communities through product innovation [6]