HEINEKEN reshapes its global head office to unlock new opportunities

Core Insights - HEINEKEN is reshaping its global head office as part of its new five-year strategy, EverGreen 2030, to enhance agility and focus on growth opportunities [1][5] - The strategy emphasizes accelerated digital transformation and the transition of roles to create a more connected organization [2][4] Digital Transformation - EverGreen 2030 places technology and agility at the core of HEINEKEN's growth plans, scaling the rollout of its Digital Backbone (DBB) across more than 70 markets [2] - DBB integrates over 40 digital platforms to simplify processes, unlock data potential, and enable faster innovation [2] Organizational Restructuring - HEINEKEN is evolving its organizational design by expanding HEINEKEN Business Services (HBS) to create global capability centers [3] - Starting in 2026, the Amsterdam head office will transition to a more focused strategic center, impacting approximately 400 roles, in addition to 200 roles already in transformation [4] Leadership Perspective - Dolf van den Brink, CEO of HEINEKEN, highlighted the need to accelerate digital transformation and focus on market success amid changing geopolitical and economic conditions [5] Future Outlook - The EverGreen 2030 strategy aims to position HEINEKEN as a stronger, more agile organization ready to unlock new growth opportunities [6]