Prnewswire·2025-10-14 12:05Core Insights - Blood Cancer United, formerly known as The Leukemia & Lymphoma Society, has launched a new Out-of-Home (OOH) campaign to raise awareness about blood cancer and support affected individuals [1][2][4] - The campaign aims to highlight the organization's mission to support everyone impacted by blood cancer, emphasizing that patients are more than their diagnosis [3][4] - The initiative includes digital billboards in Times Square and other major cities, running through October, coinciding with Blood Cancer Awareness Month [2][3] Company Overview - Blood Cancer United is the largest global nonprofit focused on blood cancer patient support, research, and advocacy, with a mission to cure blood cancer and improve the quality of life for patients and their families [5][7] - Since its founding in 1949, the organization has invested over $2 billion in research, contributing to increased survival rates for blood cancer patients [7] - The organization advocates for accessible and affordable healthcare for all patients, providing free resources and personalized support [7] Campaign Details - The OOH campaign is part of Blood Cancer United's first national advertising effort in over a decade, utilizing various media channels including broadcast, digital, and social platforms [3][4] - A bold goal set by Blood Cancer United is to enable individuals with blood cancer to gain more than one million years of life by 2040, fostering cherished moments with loved ones [4] - Clear Channel Outdoor, the partner for this campaign, aims to connect communities around the shared mission of supporting blood cancer patients [5][8]