蕾虎十年，塑造中国独立设计与东方美学的双重叙事‌

Core Insights - The article highlights the evolution and impact of LABELHOOD (蕾虎) as a significant platform for independent Chinese designers over the past decade, showcasing their growth and adaptation in the fashion industry [1][4][12] Company Overview - LABELHOOD was established in 2009 as "长作栋梁" in Beijing and later rebranded in 2018, becoming a crucial incubator for independent designers in China [1][4] - The platform has supported nearly 400 independent designers, helping them gain visibility and market access [7][10] Market Growth - From 2011 to 2018, the market size for designer brands in China grew from 11.1 billion to 56.8 billion yuan, indicating a robust expansion in the fashion industry [1] - The current economic environment poses challenges, with many independent brands facing declining visibility and sales [12][19] Designer Support and Development - LABELHOOD focuses on nurturing designers by prioritizing their creative expression over immediate commercial success, fostering a supportive community [7][10] - The platform employs a dedicated team to discover and promote emerging designers, emphasizing the importance of personal style and creative potential [7][10] Cultural and Global Impact - The platform has facilitated cultural exchanges, showcasing Chinese design at international venues like Harrods in London, thereby promoting Chinese culture and emotional connections with overseas Chinese communities [17][19] - Tasha, co-founder of LABELHOOD, emphasizes the importance of local market reliance for designers, reflecting a shift in focus from international aspirations to domestic stability [13][19] Future Outlook - Despite current challenges, LABELHOOD aims to continue supporting designers in building sustainable brands and plans to expand its international presence [19] - The company is committed to maintaining high-quality standards and resisting pressure to lower prices, believing in the long-term value of quality products [17][19]