宝藏“小城”成假期新宠“反向游”成假日经济新图景

Core Insights - The trend of "reverse tourism" is gaining momentum, with significant increases in bookings for lesser-known destinations compared to popular tourist spots [1][2][9] - Young urban travelers are increasingly seeking out small towns and less commercialized locations for a more authentic and relaxing travel experience [3][4][6] Group 1: Booking Trends - Hotel bookings in over 30 county-level destinations have seen a year-on-year increase of over 100% [2] - During the National Day holiday, pre-order volumes for county tourism consumption increased by 51% compared to the previous year [1][2] - Specific destinations like Guangxi Jingxi and Guangdong Puning have experienced over 100% growth in tourism consumption pre-orders [1] Group 2: Traveler Preferences - Young travelers are prioritizing lesser-known destinations for their trips, valuing experiences that are not overcrowded and commercially overexploited [1][3] - The concept of "emotional value" is redefining holiday experiences, with travelers seeking genuine local interactions rather than just visiting famous landmarks [6][7] - A significant portion of travelers (43.6%) are specifically looking for local experiences that reflect the daily life of small towns [4] Group 3: Economic Impact - The rise of "reverse tourism" is contributing to a shift in travel patterns, with many opting for off-peak travel to enhance their experience and save costs [7][9] - The trend is also encouraging more people to explore local attractions, leading to increased tourism in nearby areas [9][10] - The demand for small towns is expected to continue growing, with 82.2% of respondents indicating plans for future small-town travel [7] Group 4: Infrastructure and Sustainability - The influx of tourists to small towns necessitates improvements in public services and leisure facilities to accommodate the growing demand [10][11] - Sustainable development strategies are essential for small towns to capitalize on the "reverse tourism" trend and maintain long-term appeal [11] - The focus should be on creating unique experiences that cater to the evolving preferences of travelers, ensuring that small towns can compete in the broader tourism market [11]