Adobe delivers LLM Optimizer for businesses to boost visibility across AI-pPowered chat services and browsers

Core Insights - Adobe has launched the Adobe LLM Optimizer, an enterprise application designed to enhance businesses' relevance and authority in the generative AI landscape [1][2] - The tool provides a comprehensive solution for Generative Engine Optimization (GEO), allowing businesses to monitor AI-driven traffic and improve brand visibility [1][2] Group 1: Product Features and Benefits - LLM Optimizer connects onsite and offsite brand performance insights with automatic optimization actions, helping businesses stand out in a competitive environment [2] - The application integrates with Adobe Experience Manager Sites and supports standards like Agent-to-Agent (A2A) and Model Context Protocol (MCP) for seamless interoperability [3] - A free Chrome extension, "Is Your Webpage Citable?", has been introduced to help businesses identify gaps in AI visibility across any website [4] Group 2: Market Trends and Data - In September 2025, Adobe reported a 730% year-over-year increase in AI traffic to U.K. retail sites, indicating a significant shift in consumer behavior towards AI-driven discovery [2] - Visitors from generative AI sources showed 6% higher engagement compared to non-AI traffic sources, highlighting the importance of optimizing digital presence [2] Group 3: Performance Metrics - Adobe's marketing team utilized LLM Optimizer to enhance its GEO strategy, resulting in a fivefold increase in citations for Adobe Firefly within one week [5] - The tool enabled a 200% increase in LLM visibility for Adobe Acrobat and a 41% rise in LLM-referred traffic to Adobe.com pages [7] Group 4: Optimization Capabilities - LLM Optimizer identifies critical content visibility gaps, allowing businesses to optimize both owned and external channels for better AI access [6] - The recommendation engine detects visibility gaps and suggests improvements, including content optimization and technical fixes [6] - Attribution capabilities connect AI visibility to user behavior and business performance, enabling teams to demonstrate engagement and conversion impacts [6]