Nan Fang Du Shi Bao·2025-10-14 12:32Core Insights - The event "Investment Education New Vision: Guangdong Investment Education" held in Guangzhou focused on utilizing micro-videos as an effective medium for financial education, addressing traditional challenges in the sector [2][5] - Award-winning representatives from various financial institutions shared practical experiences in creating investment education micro-videos, aiming to provide replicable and scalable models for the industry [2][5] Group 1: Audience-Centric Approaches - Guangfa Futures emphasized the importance of storytelling and emotional resonance in investment education, using relatable characters like "Old Wu" to convey complex financial concepts [5][7] - The approach included creating diverse content tailored to different demographics, such as comic videos for younger investors and Q&A series for beginners, enhancing both emotional connection and knowledge transfer [5][7] Group 2: Creative and Technical Insights - Zhongliang Futures dissected the creative logic behind micro-video production, focusing on audience needs and employing structured storytelling to make professional knowledge relatable [7][9] - The team highlighted the significance of detailed pre-production planning and the use of engaging visual techniques to enhance viewer experience [7][9] Group 3: Practical Guidelines for Production - Wanlian Securities addressed common challenges in video creation, offering a replicable methodology to avoid pitfalls like creative stagnation and content misalignment [9][10] - The company shared practical tips on selecting themes, enhancing narrative appeal, and ensuring clarity in communication to effectively engage investors [9][10] Group 4: AI in Content Creation - Guangfa Securities discussed the integration of AI in video production, focusing on cost reduction and efficiency while maintaining content quality [10][12] - The process involved using AI for scriptwriting, topic selection, and ensuring compliance with regulatory standards, emphasizing the need for meticulous oversight at each production stage [10][12]