QVC Makes the Holiday Season Bright with Kathy Hilton as "Mrs. Claus"

Core Insights - QVC has appointed Kathy Hilton as its official "Mrs. Claus" for the 2025 holiday season, aiming to enhance the shopping experience with her signature style and festive offerings [1][2][3] Exclusive Product Launches - Kathy Hilton will introduce a luxury jewelry collection in collaboration with Anna Zuckerman, an exclusive candle with Slatkin & Co., and a special edition PrintFresh Pajama set, all debuting on November 2 [4] Signature Holiday Traditions - QVC will feature Hilton's Annual Holiday Pajama Party on November 4, showcasing products and festive tips, along with appearances by notable guests [5] - A two-day pop-up event, Mrs. Claus' Holiday House, will take place on November 19-20 in New York City, offering immersive holiday experiences and exclusive shopping opportunities [5] Marketing and Engagement Strategy - QVC's Chief Merchandising Officer highlighted the importance of Mrs. Claus in creating joyful holiday memories, emphasizing the integration of live shopping across various platforms, including TikTok [6] - A TikTok Shop Super Brand Day event will be held on November 19, providing live, shoppable programming directly from the Holiday House [6]