官司打赢了！张兰、汪小菲获得1.5万元精神抚慰金，对方“绝不道歉”

Core Viewpoint - The ongoing legal disputes between Meng He, a former operator of Ma Liu Ji, and Zhang Lan and Wang Xiaofei have intensified, with both parties making conflicting claims regarding financial obligations and court rulings [1][3]. Group 1: Legal Disputes - Meng He has paid 15,000 yuan as part of a court ruling but refuses to apologize, claiming he is not at fault and that the other party owes him money [1][3]. - There are currently five interrelated lawsuits between Meng He and Ma Liu Ji, with two judgments already made against Meng He for infringement [3]. - A Beijing arbitration ruling in 2024 ordered Ma Liu Ji to pay Meng He over 10.13 million yuan in commissions and more than 600,000 yuan in penalties, although Ma Liu Ji claims to have only paid around 7.6 million yuan after deductions [5]. Group 2: Business Performance - Despite the ongoing disputes, Ma Liu Ji's physical stores continue to attract high foot traffic, with long queues observed even during weekdays [2][6]. - However, the brand is experiencing a significant decline in online sales, with recent data showing a drop of over 70% compared to previous months [9]. - The brand's reliance on the personal IP of Zhang Lan and Wang Xiaofei has been highlighted, as their absence has negatively impacted Ma Liu Ji's online presence and sales [9][10]. Group 3: Marketing and Brand Strategy - Following the controversies, Ma Liu Ji has attempted to pivot its marketing strategy by increasing live streaming efforts, achieving significant sales on the day after the controversy erupted [5][10]. - The brand is also facing a trust crisis due to a product quality issue involving moldy ingredients, prompting a commitment to improve supply chain management [10]. - Future strategies include expanding into second and third-tier cities and enhancing global presence, although the effectiveness of these strategies remains to be seen [10].