Walmart teams up with OpenAI to allow purchases directly in ChatGPT

Core Insights - Walmart has partnered with OpenAI to enable faster purchases through the ChatGPT AI chatbot, aiming to adapt to changing consumer shopping behaviors [1][2] - The new AI feature is expected to provide a multimedia, personalized, and contextual shopping experience, moving away from traditional eCommerce models [2] - OpenAI's Instant Checkout feature will initially support purchases from Etsy sellers and is seen as a new revenue stream for OpenAI [3][4] Company Developments - Walmart is responding to the trend of consumers using AI chatbots for shopping assistance, including gift ideas and deal-finding [1] - CEO Doug McMillon emphasized the shift towards a more enjoyable and convenient shopping future with the integration of AI [2] - The timeline for when Walmart items will be available for purchase through ChatGPT has not been disclosed [2] Industry Trends - The partnership reflects a broader trend in eCommerce where AI is increasingly utilized to enhance the shopping experience [1][2] - OpenAI's Instant Checkout feature is part of a strategy to monetize its technology by charging companies for transactions made through ChatGPT [4]