二手房现在正迎来最严酷时刻

Core Viewpoint - The concept of "Good House" has gained significant attention, being included in the government work report for the first time, emphasizing the need for high-quality housing that is safe, comfortable, green, and smart [2][3]. Group 1: Definition and Characteristics of "Good House" - "Good House" is defined by four main characteristics: safety, comfort, green, and smart [3][4]. - Safety involves enhancing building structure durability and addressing traditional issues like sound insulation and leakage, with design lifespan requirements set at a minimum of 70 years, and some regions testing 100 years [3]. - Comfort focuses on improving living experiences, including raising ceiling height standards to at least 3 meters, enhancing ventilation, lighting, and reducing shared space disputes [3]. - Green initiatives promote low-carbon and environmentally friendly practices, such as solar rooftops and energy-efficient materials [4]. - Smart features include integrated home automation systems for lighting, temperature control, and health monitoring, aiming to create a responsive living environment [4]. Group 2: Policy and Implementation - Various regions are actively developing policies to accelerate the construction of "Good Houses," with Chongqing drafting standards and guidelines, and Shandong emphasizing high-quality housing as a practical goal [5]. - The shift towards "Good House" represents a revolution in the real estate industry, moving from a focus on rapid turnover and high leverage to prioritizing quality and sustainability [6][7]. Group 3: Market Transformation - The real estate market is expected to undergo three major transformations: 1. Transitioning from quantity expansion to quality enhancement, driven by policy incentives for developers to improve product quality [8]. 2. Real estate companies evolving from builders to service providers, incorporating value-added services like smart community operations [8]. 3. Shifting focus from urban expansion to the renewal of existing stock, with initiatives aimed at renovating old neighborhoods and improving living conditions [8]. - The "Good House" movement may adversely affect existing homeowners, particularly in the secondary market, as new housing standards and policies emerge [8].