Shang Hai Zheng Quan Bao·2025-10-14 14:53Core Insights - JD.com officially launched its 11.11 shopping festival on October 9, 2023, and reported significant consumer engagement and sales growth within the first week [2] - Active users on the JD app increased by 47.6% year-on-year from October 9 to 10, leading the industry in growth [2] - Sales in categories such as home appliances, mobile phones, and digital products saw over 70% year-on-year growth in order volume by October 14 [2] Group 1: Sales Performance - Trend categories like AI hardware, smart robots, and 3D printers experienced remarkable growth, with smart robot sales increasing fivefold and AI glasses growing over threefold [4] - New home appliance sales surged over fourfold, with over 1,000 brands seeing more than 100% growth in "lightning new products" sales [4] - In the fashion sector, nearly 2,000 brands saw sales growth exceeding 200%, with winter apparel gaining significant attention [6] Group 2: Health and New Energy Products - Health-related products, including weight management and nutritional supplements, saw new user numbers increase over fivefold, while sales of traditional health products grew over twofold [6] - Sales of self-operated electric bicycles surged by 500%, and sales of electric vehicle charging stations increased by 102% [6] Group 3: Technological Integration - This year's 11.11 festival featured the deepest integration of AI, large models, and robotics, enhancing consumer experience and helping brands reduce costs [6][7] - JD.com introduced various AI tools and free services to improve efficiency and reduce customer wait times [7] - The company plans to invest in AI over the next three years, aiming to create a trillion-yuan AI ecosystem and transform supply chains [7]