PubMatic, MNTN announce strategic partnership

Core Insights - PubMatic (PUBM) has formed a strategic partnership with MNTN (MNTN) to enhance access to premium Connected TV (CTV) advertising for performance-focused marketers [1] - The partnership aims to address the substantial advertiser demand that has not yet engaged with CTV due to inadequate infrastructure [1] - The collaboration is expected to provide advertisers with the same level of data, control, and accountability that they experience in other digital advertising channels like search, social, and display [1] Group 1 - The partnership is designed to enable performance-focused marketers to access high-quality streaming environments through PubMatic's direct connections with premium publishers [1] - MNTN's COO, Chris Innes, emphasized that the revenue growth observed by publishers validates the effectiveness of this approach for all stakeholders involved [1] - Nicole Scaglione, VP of CTV at PubMatic, noted that the model not only supports sustainable revenue growth for publishers but also meets the premium brand-safe environment and accountability needs of advertisers [1]