PubMatic, MNTN announce strategic partnership

PubMatic (PUBM) announces a strategic partnership with MNTN (MNTN) that it says “significantly expands” access to premium Connected TV advertising for performance-focused marketers. “There’s substantial advertiser demand that hasn’t participated in Connected TV because the infrastructure hasn’t matched their requirements. Our customer base reflects this: they expect TV to provide the same data, control, and accountability they get across search, social, and display. With the help of PubMatic’s direct acces ...