Frieze Director Eva Langret Is Steering The Art Fair Through A Time Of Change
Forbes·2025-10-14 14:17

Core Insights - Frieze has evolved into a significant global art fair, expanding its reach and influence over the past two decades, now hosting events in multiple cities worldwide [2][3] - The fair aims to balance commercial interests with cultural depth, fostering a space for dialogue and experimentation in the arts [3][9] Frieze's Evolution and Vision - Since its inception in 2003, Frieze has become a cultural barometer and a marketplace for artists and galleries [2] - Eva Langret, the director for Europe, the Middle East, and Africa, emphasizes the importance of connection and sustainability in the fair's development [4][9] - The fair has adapted to changes in the art world, focusing on nurturing the ecosystem that supports artistic growth [4][10] Diversity and Representation - Diversity is a core value embedded in the fair's structure, influencing curation and participation [5][7] - Initiatives like "Artist-to-Artist" support emerging artists and promote diverse voices within the art community [6][10] Role of Art in Society - Frieze positions itself as a civic space for open dialogue, allowing complex conversations to occur through art [7][8] - The fair aims to support artists and galleries that take risks, thereby protecting freedom of expression [8][9] Sustainability Efforts - Sustainability is a strategic priority for Frieze, addressing environmental impact through various initiatives [11][12] - The fair is committed to reducing carbon emissions and promoting social and cultural responsibility [12][13] Local and Global Identity - Frieze maintains a balance between London's local cultural identity and its international scope, welcoming galleries from over 40 countries [10][11] - The fair reflects London's creative energy while connecting it to global conversations in contemporary art [10][11]