Chipotle Faces Tougher Competition: Is Its Brand Moat Still Strong?

Key Takeaways Chipotle's market edge is challenged by rivals using aggressive value and promo strategies.The company is boosting efficiency and marketing to reinforce its value and loyalty programs.Revenue growth slows 3% while comps fell 4%, but CMG expects mid-single-digit comp recovery ahead.As fast-casual dining grows more crowded, Chipotle Mexican Grill, Inc. (CMG) is finding its once-uncontested position increasingly challenged. Rival chains are leaning on value meals and promotional offers to capture ...