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古驰、蔻依、罗意威 被罚超1.57亿欧元!
Zhong Guo Ji Jin Bao·2025-10-14 16:18

Core Points - The European Commission has imposed fines totaling over €157 million on luxury brands Gucci, Chloé, and Loewe for anti-competitive pricing practices [1][3][6] Summary by Sections Company Overview - Gucci, Chloé, and Loewe are prominent luxury fashion companies based in Italy, France, and Spain, respectively, engaged in the design, production, and distribution of high-end fashion products, including clothing, leather goods, and various accessories [3] Anti-Competitive Practices - The investigation revealed that these companies engaged in "resale price maintenance (RPM)," restricting the ability of their online and physical retailers to set their own retail prices. This infringement affected the entire European Economic Area (EEA) [3][6] - The companies intervened in their retailers' business strategies by imposing restrictions, such as requiring retailers to adhere to suggested retail prices, maximum discount rates, and specific sales periods. In some cases, retailers were prohibited from offering any discounts [6] Penalties and Reductions - The fines were as follows: Gucci was fined €119.7 million, Chloé €19.69 million, and Loewe €18.01 million. Gucci and Loewe received a 50% reduction in their fines due to cooperation during the investigation, while Chloé received a 15% reduction [6][7] - The European Commission's Executive Vice President, Teresa Ribera, emphasized that this decision sends a strong signal to the fashion industry and other sectors that such practices will not be tolerated, ensuring fair competition and consumer protection across Europe [7]