You'll soon be able to shop Walmart from ChatGPT
WalmartWalmart(US:WMT) TechCrunch·2025-10-14 15:32

Core Insights - Walmart has partnered with OpenAI to enable consumers to shop for products through an AI chatbot, enhancing the online shopping experience [1][2] - The new feature will allow Sam's Club members to plan meals, restock essentials, and discover new items while interacting with the AI [1][2] - This partnership aims to make online shopping more personalized and proactive, moving beyond traditional reactive methods [2] Partnership Details - Customers will be able to use a "buy" button in ChatGPT's app after linking their Walmart accounts, with support for third-party sellers expected later this fall [2] - OpenAI's entry into e-commerce includes an agentic shopping system that focuses on product discovery, recommendations, and payments, initially collaborating with Etsy and Shopify sellers [3] AI Integration - Walmart has introduced its own generative AI shopping assistant, Sparky, which will help customers discover, compare products, and make purchases, with plans to expand its functionalities [4] - The company has an existing relationship with OpenAI, utilizing OpenAI Certifications and ChatGPT Enterprise for internal operations, and leveraging AI to enhance fashion production and customer care [5] Future Vision - Walmart's President and CEO Doug McMillon emphasized the shift from traditional e-commerce experiences to a more multimedia, personalized, and contextual AI shopping experience [6]