Zheng Quan Shi Bao·2025-10-14 17:31Group 1: Core Insights - The 2025 "Double 11" shopping festival has been launched earlier by JD.com, starting on October 9, five days ahead of last year [1] - Major platforms are leveraging AI technology to enhance operational efficiency and user experience during this year's shopping festival [1][7] - Instant retail is expected to be a significant highlight of this year's "Double 11," with leading platforms increasing their focus on this segment to drive market growth [1][4] Group 2: Performance Metrics - JD.com reported a 47.6% year-on-year increase in active users on its app from October 9 to 10, with certain categories like home appliances and electronics seeing over 70% growth in order volume [2] - Taobao's "Double 11" will start on October 15 and run until November 11, featuring various promotional strategies such as pre-sales and discounts [2] Group 3: Market Trends - The competition in the e-commerce market is intensifying, prompting platforms to start promotions earlier to capture consumer attention and secure more orders [3] - Simplifying promotional rules has become a focus for platforms to enhance efficiency and reduce the burden on merchants and consumers [3][8] Group 4: Instant Retail Developments - Instant retail is anticipated to play a crucial role in the "Double 11" event, with JD.com acquiring a local delivery subsidiary to strengthen its last-mile delivery capabilities [4][6] - The instant retail market is projected to exceed 2 trillion yuan by 2030, indicating significant growth potential [5] Group 5: AI Integration - AI technology is being integrated across various e-commerce platforms to improve merchant efficiency and customer experience, with tools being made available for free to merchants during the "Double 11" period [7][8] - The shift towards AI-driven operations is seen as a way to enhance decision-making and reduce costs for merchants, while also improving overall service delivery [8]