Core Viewpoint - The transition from a full exemption of vehicle purchase tax to a 50% reduction starting January 1, 2026, marks a significant shift in China's new energy vehicle (NEV) market, impacting consumer purchasing decisions and costs [1][2][3] Policy Changes - The new policy requires NEVs to meet specific technical standards to qualify for tax exemptions, emphasizing battery capacity and hybrid system upgrades [2][3] - The maximum tax exemption for NEVs will decrease from 30,000 yuan to 15,000 yuan, with a reduction in the exemption rate from 60% to 30% for vehicles priced at 500,000 yuan [3] Market Dynamics - Automakers are accelerating new model launches to capitalize on the remaining tax benefits, with over 70 new models introduced in September [4] - The market is experiencing a surge in demand for NEVs, with retail sales reaching 1.296 million units in September, a year-on-year increase of 15.5% [5] Competitive Landscape - The focus of competition is shifting towards technology, brand, service, and user experience, indicating a longer-term quality competition in the NEV sector [1][2] - Companies are adopting strategies such as tax difference subsidies to mitigate the impact of the tax changes on consumer purchasing decisions [6] Consumer Behavior - Consumers are increasingly aware of the impending tax cost increases, leading to a rush in orders during the last months of the tax exemption period [7] - The market is witnessing a differentiation in promotional strategies, with NEVs focusing on "new car benefits" while traditional fuel vehicles are offering significant cash discounts [7][8] Industry Outlook - The gradual exit of tax incentives is seen as a necessary evolution for the NEV industry, pushing it towards maturity and self-sustainability [3][8] - Future market success will depend on the true product strength, cost control, and adaptability of automakers [9]
新能源汽车购置税明年退坡 车企及消费者抢搭红利“末班车”
Zheng Quan Shi Bao·2025-10-14 17:34