AI落地再掀“云战争” 火山引擎瞄准MaaS赛道

Core Insights - The cloud service industry is experiencing intense competition, with major players like ByteDance's Volcano Engine and Alibaba Cloud focusing on different aspects of the market [1][2] - ByteDance's Volcano Engine is strategically targeting the enterprise-level MaaS (Model as a Service) sector, emphasizing specific business scenarios [1][2] - The collaboration between Volcano Engine and various automotive companies highlights the growing demand for digital transformation in the automotive industry [1] Summary by Sections Industry Competition - The cloud service market is characterized by a "cloud war," with different companies adopting unique strategies to capture market share [1] - Major cloud service models include IaaS, PaaS, and MaaS, with each serving different customer needs [1] Company Strategies - ByteDance's Volcano Engine focuses on providing a superior user experience through its MaaS offerings, contrasting with Alibaba Cloud's broader service model [2] - The market share of Volcano Engine's Ark (MaaS) platform reached 49.2% in the first half of 2025, indicating its strong position in the market [2] Market Potential - IDC forecasts that the generative AI software market in China will reach 48.24 billion yuan by 2028, suggesting significant growth potential in both consumer and business sectors [3]