记者手记 | 老牌鞋企的新潮父子档

Core Insights - The article highlights the transformation of Hong Qiang Ting, a traditional shoe brand, under the leadership of its president Qian Fan, who embraces modern marketing strategies like live streaming to engage with consumers [2][3] - The relationship between Qian Fan and his father, the founder Qian Jinbo, is characterized by trust and collaboration, allowing for innovation while maintaining the brand's legacy [3] Company Overview - Hong Qiang Ting is celebrating its 30th anniversary, showcasing new product lines and a shift towards casual footwear, reflecting current market trends [2] - Qian Fan actively participates in live commerce, leveraging platforms to promote new designs and engage with a younger audience [2] Leadership Dynamics - Qian Jinbo, the founder, supports Qian Fan's initiatives, indicating a generational shift in management style that values practical experience and innovation over traditional methods [3] - The father-son duo maintains a professional relationship, focusing on business objectives without personal conflicts, which fosters a collaborative environment for growth [3]