GoHealth Helps Medicare Consumers Navigate Another Disruptive Annual Enrollment Period (AEP) With Personalized Guidance

Core Insights - GoHealth aims to provide support to Medicare beneficiaries facing disruptions during the 2026 Annual Enrollment Period (AEP) by leveraging its proprietary technology to enhance the consumer experience [1][3]. Industry Overview - Approximately 2 million Medicare Advantage beneficiaries are expected to be impacted by plan exits, while an additional 10 million may experience plan degradation, leading to reduced provider networks, supplemental benefits, and increased costs [2][3]. - The Medicare market is undergoing significant disruption, with fewer plan options and higher costs anticipated as insurers attempt to manage expenses [3]. Company Solutions - GoHealth offers proprietary solutions such as PlanFit technology and PlanFit CheckUp, which help consumers compare their current Medicare plans with available options, ensuring they make informed decisions [7][8]. - The company’s AI-powered assistant, PlanGPT, streamlines the plan comparison process, allowing licensed agents to provide personalized guidance and reduce average call times by 10 minutes [7][8]. Recommendations for Beneficiaries - GoHealth encourages Medicare beneficiaries to take a proactive approach during the AEP, which runs from October 15 to December 7, by seeking guidance from licensed professionals and carefully assessing their options [4][6].