老牌鞋企的新潮父子档

Core Insights - The article highlights the innovative approach of the traditional shoe company, Red Dragonfly, under the leadership of the father-son duo, Qian Jinbo and Qian Fan, showcasing a blend of tradition and modernity in their business strategy [1][2][3] Group 1: Company Overview - Red Dragonfly is a well-established shoe brand that has evolved from its origins in leather shoes to include a variety of casual footwear, reflecting its adaptability to current market trends [1] - The company is celebrating its 30th anniversary, with Qian Fan taking a leading role in the event and product launches, indicating a shift towards a more youthful and dynamic brand image [1][3] Group 2: Leadership Dynamics - Qian Fan, the current president, actively engages in modern marketing strategies such as live streaming sales, demonstrating a proactive approach to reaching younger consumers [1][2] - Qian Jinbo, the founder and chairman, expresses confidence in Qian Fan's capabilities, emphasizing a collaborative and trusting relationship between the two, which fosters innovation without traditional hierarchical conflicts [2][3] Group 3: Marketing Strategy - The company is leveraging e-commerce and live streaming as key channels for product promotion, aligning with contemporary consumer behavior and preferences [1][3] - Qian Jinbo acknowledges the importance of understanding younger consumers in marketing, indicating a strategic focus on adapting to changing market dynamics [2]