携手院校，“疆品南下”再增新助力

Core Viewpoint - The collaboration between Southern Media's Southern Quality Products and Guangzhou Lingchuang E-commerce Technology Co., Ltd. aims to enhance the supply chain for specialty agricultural products from the Third Division of Tumushuke City, Xinjiang, facilitating their entry into the Guangdong-Hong Kong-Macao Greater Bay Area [3][19]. Group 1: Collaboration Details - The partnership is centered around the Huangpu Assistance Pavilion operated by Guangzhou Lingchuang E-commerce Technology Co., Ltd. [4] - The collaboration leverages resources from the Guangdong Modern Lingnan Technical College's E-commerce College to establish a dedicated sales channel for Tumushuke City's specialty agricultural products [5][6]. Group 2: Core Cooperation Directions - Three core cooperation directions have been established: quality traceability, channel linkage, and brand empowerment [11]. - Quality traceability emphasizes "state-owned enterprise endorsement + direct supply from the origin" to enhance consumer trust, maintaining the core advantages of "traceable quality and reliable safety" [12]. Group 3: Sales and Marketing Strategies - Online sales will feature Tumushuke City's specialty agricultural products on the Huangpu Assistance Pavilion, complemented by live-streaming sales [13]. - Offline, a "Xinjiang Agricultural Products Display Area" will be set up for product tasting and selection, alongside community promotions and corporate procurement initiatives [14][15]. Group 4: Brand Promotion and Cultural Dissemination - Southern Quality Products will promote Tumushuke City's agricultural products, highlighting regional culture and support stories, and plan activities like "live-streaming sales" to enhance brand awareness in the Greater Bay Area [16][17]. Group 5: Future Plans - The collaboration is a key initiative to link high-quality production areas in Tumushuke City, aiming to establish a long-term mechanism for "direct supply from the origin + stable circulation" [19][20]. - Future plans include launching "Tumushuke City Agricultural Products + Guangdong Specialty Products" gift boxes to integrate consumer support into daily scenarios, enhancing the production and sales collaboration chain [21][22].