Walmart will now let you shop with ChatGPT, becoming latest retailer to partner with OpenAI

Core Insights - Walmart is partnering with OpenAI to allow customers and Sam's Club members to shop directly within ChatGPT using the Instant Checkout feature [1][4] - The company is expanding its use of artificial intelligence to simplify tasks and reduce costs, aiming to close the gap with Amazon's advanced AI capabilities [4] AI Tools and Features - Walmart has introduced generative AI-powered tools, including 'Sparky,' available on its app to assist customers with product suggestions and summarizing product reviews [2] - The partnership with OpenAI follows similar collaborations with other platforms like Etsy and Shopify [4] Traffic and Market Impact - In September, approximately 15% of Walmart's total referral traffic came from ChatGPT, an increase from 9.5% in August, although ChatGPT referrals still accounted for less than 1% of total web traffic [5] - Following the announcement, Walmart shares experienced a rise of about 5% [5]