齐云山食品赴港上市疑云重重

Core Viewpoint - Jiangxi Qiyunshan Food Co., Ltd. has submitted an application for listing on the Hong Kong Stock Exchange, showcasing impressive financial metrics, particularly in gross margin and operating cash flow, which outshine its competitor Liuliu Guoyuan [1][2][3] Financial Performance - Qiyunshan Food's total revenue has shown a growth trend from 2022 to 2024, with figures of 217 million, 247 million, and 339 million yuan respectively [1] - The flagship product, South Jujube Cake, has been the largest contributor to revenue, with sales of 193 million, 209 million, and 294 million yuan during the same period [1] - The gross margins for Qiyunshan Food from 2022 to 2024 were 47.2%, 48.8%, and 48.6%, respectively, indicating stability compared to Liuliu Guoyuan's declining margins [3][4] Pricing and Cost Structure - The average selling price of South Jujube Cake has discrepancies in the prospectus, reported as decreasing from 40.5 yuan/kg in 2023 to either 39.3 yuan/kg or 34.3 yuan/kg in 2024 [1][4] - Raw material costs for both Qiyunshan Food and Liuliu Guoyuan have shown similar trends, with slight increases in the prices of their core ingredients [3][4] Customer Structure and Relationships - Qiyunshan Food's customer base heavily relies on snack wholesale channels, similar to Liuliu Guoyuan, which may pressure margins due to discounting practices [2][4] - The company has a significant reliance on a local distributor, suspected to be linked to the company, raising concerns about potential conflicts of interest [6][7] Market Position and Strategy - Despite lower brand recognition and revenue size compared to Liuliu Guoyuan, Qiyunshan Food maintains a higher gross margin, attributed to effective marketing and an expanding distribution network [2][3] - The company has increased its number of offline distributors from 140 in December 2022 to 199 by December 2024, indicating a strategic expansion [2]