Core Insights - The "Su Super" league has rapidly gained popularity since its launch in May 2025, creating a phenomenon with an average attendance exceeding 10,000 and over 10 billion online discussions, effectively integrating sports, culture, and tourism [1][2] - The league serves as a catalyst for economic circulation, showcasing the synergy between Jiangsu's economic strength and cultural confidence, while providing a model for stimulating regional economic vitality through sports events [1][4] Economic Impact - The league's ticketing success is evident, with a maximum ticket winning rate of only 6.7% and a record attendance of 61,355 at a single match, indicating high demand [2] - The surrounding areas of the matches have seen significant economic activity, with retail, dining, and accommodation sectors in Nanjing generating 870 million yuan in transactions, a 6.4% increase year-on-year [2] - During the National Day and Mid-Autumn Festival, the league attracted 2.4962 million visitors to A-level tourist attractions in three host cities, marking an 11.45% increase compared to the previous year [3] Cultural Significance - The league reflects a cultural phenomenon, with local cultural references and humor enhancing community engagement and participation [4] - The success of "Su Super" is attributed to Jiangsu's balanced economic strength across its cities, fostering a competitive culture that supports the league's growth [4] Government Support - Effective government guidance and service have been crucial in amplifying the "Su Super" effect, with initiatives promoting tourism and consumption linked to the league [5][6] - The government has implemented various promotional activities, such as "follow the 'Su Super' to travel," to maximize the league's impact on local economies [6] Future Prospects - The league's model is being replicated in other provinces, indicating a growing trend of sports events driving consumption across the country [7] - Companies are seizing opportunities presented by the league, with manufacturers of sports equipment and artificial turf expanding their market presence in response to the rising demand for regional football events [7][8] - The national strategy aims to enhance the sports industry, targeting a total scale exceeding 7 trillion yuan by 2030, with a focus on improving the quality and integration of sports events with tourism [8]
奇迹“苏超”:点燃消费引擎 畅通经济循环
Zhong Guo Zheng Quan Bao·2025-10-14 20:17