Core Viewpoint - Jiangxi Qiyunshan Food Co., Ltd. has submitted an application for listing on the Hong Kong Stock Exchange, showcasing impressive financial metrics, particularly in gross margin and operating cash flow, compared to its competitor, Liu Liu Guo Yuan [1][2] Financial Performance - Qiyunshan Food's total revenue has shown a growth trend from 2022 to 2024, with figures of 217 million, 247 million, and 339 million respectively [2] - The flagship product, South Sour Jujube Cake, has been the largest contributor to revenue, with sales of 193 million, 209 million, and 294 million during the same period [2] - The gross margins for Qiyunshan Food from 2022 to 2024 were 47.2%, 48.8%, and 48.6%, significantly higher than Liu Liu Guo Yuan's projected 2024 gross margin of 36% [1][3] Pricing and Sales Dynamics - There is a discrepancy in the average selling price of South Sour Jujube Cake, reported as decreasing from 40.5 yuan/kg in 2023 to either 39.3 yuan/kg or 34.3 yuan/kg in 2024, indicating potential pricing strategies [1][6] - Qiyunshan Food's sales volume for South Sour Jujube Cake increased by 52% from 5160.2 tons in 2023 to 7485.8 tons in 2024, contributing to revenue growth despite a decline in average selling price [5] Customer Structure and Relationships - Qiyunshan Food relies heavily on a local distributor, identified as Customer A, which has consistently been its largest customer from 2022 to 2024 [7] - There are indications of a potential relationship between Qiyunshan Food and its major customer, raising questions about the independence of its customer base [8] Market Position and Competitive Landscape - Despite being less known than Liu Liu Guo Yuan, Qiyunshan Food maintains a stable high gross margin, attributed to brand recognition and an expanding distribution network [3][5] - The industry is experiencing a general decline in gross margins, yet Qiyunshan Food has managed to maintain its margins, prompting scrutiny regarding the authenticity of its financial reporting [6]
核心财务数据“打架” 大客户疑存关联关系 齐云山食品赴港上市疑云重重
Zhong Guo Zheng Quan Bao·2025-10-14 20:16