Who Is King Kylie? What To Know About Kylie Jenner’s Alter Ego.

Core Points - Kylie Jenner, under the moniker "King Kylie," released her first song "Fourth Strike" in collaboration with pop duo Terror Jr, marking a nostalgic return to her earlier public persona [1][3] - The release of the song is part of a broader marketing strategy for the King Kylie Collection of cosmetics, celebrating the 10th anniversary of Kylie Cosmetics, which was valued at over $1 billion in a 2019 deal with Coty Inc [4][8] - The song's music video garnered 366,000 views on Kylie Jenner's YouTube channel shortly after its release [6] Product Launch - The King Kylie Collection will launch on October 18, featuring a new eyeshadow palette, makeup brushes, and returning signature products from the early days of Kylie Cosmetics, such as the "Dead of Night" and "True Brown K" lip kits [7] Financial Background - Kylie Cosmetics was initially valued at $1.2 billion when Jenner sold 51% of the company to Coty for $600 million in 2019, but her billionaire status was later questioned by Forbes, which revised her net worth to under $900 million [8][9]