Shen Zhen Shang Bao·2025-10-14 23:04Group 1 - The annual "Double Eleven" shopping festival is approaching, with platforms like JD.com, Douyin, and Bilibili already launching their 2025 promotional activities [1] - JD.com reported a 47.6% year-on-year increase in active users from October 9 to 10, leading the industry, with significant sales growth in categories like home appliances and electronics, exceeding 70% [1][4] - Simplification of promotional strategies is a key trend this year, with JD.com offering direct discounts as low as 10% and Douyin providing a minimum 15% discount on core products [2][3] Group 2 - The promotional period for "Double Eleven" has been extended, with JD.com starting its activities immediately after the National Day holiday, and Douyin combining its Mid-Autumn Festival promotions with "Double Eleven" for a total of 57 days [3] - JD.com has seen a tenfold increase in transaction volume for exclusive products, with significant growth in AI-related categories such as smart robots and AI hardware [4][5] - The integration of AI tools in the shopping experience has improved efficiency, with JD.com offering various AI services to enhance customer interaction and reduce wait times [5]