江苏赛事旅游“爆款”遍地开花“运动+游玩”，体旅成了新潮流

Core Insights - The integration of sports and tourism in Jiangsu has led to innovative experiences that enhance visitor engagement and boost sports consumption [1][2][3] Group 1: Innovative Sports Tourism Models - Jiangsu has introduced unique sports tourism experiences, such as skydiving and low-altitude flights, attracting thousands of visitors and increasing local hospitality bookings [2][3] - The combination of ecological resources and sports events, like marathons in scenic areas, has created new consumer experiences that command higher spending [3][6] Group 2: Digital Transformation in Sports Consumption - The use of digital services, such as smart navigation for marathons, has improved participant experiences and increased local economic interactions, generating significant revenue [4][5] - A new data platform for sports economy and consumption in Jiangsu has been launched, providing insights and supporting industry decision-making [5] Group 3: Local Sports Events Driving Economic Growth - Grassroots sports events, like the "Village Cup" football tournament, have transformed local economies, attracting large crowds and boosting sales [7][8] - The blending of traditional culture with modern sports events in towns like Zhangjiagang has enhanced visitor experiences and increased tourism numbers significantly [7][8]